One of the things my clients ask me is how to create consistent content because they believe they have nothing to say. So I’m sharing the process I take myself through that allows me to turn out consistent content on facebook, instagram and inside my facebook group.
The first thing is that I don’t look at writing social media posts as “creating content”. As a coach, creator, or entrepreneur you don’t want to simply be creating content to please the algorithm – what you want is to create value. Value is created by sharing something that allows your audience to experience a shift or a breakthrough.
As much as I love telling people what to do (LOL), I often lead my clients with questions. One question I particularly like to ask is: what happens when you look at marketing as helping people instead of content creation?